The vast majority of financial advisers in the UK work within a commission based model. This means that in order for them to be remunerated in relation to the advice offered they must sell a plan or policy to a client. In other words their income is entirely conditional on making a sale regardless of whether or not it is appropriate or suitable.
In our opinion this model simply does not work – imagine your GP being paid by the pharmaceutical companies to prescribe you with drugs; the more drugs the GP prescribes, the more money he earns. This is in effect how the system works for the bulk of the financial advisory community in the UK.
With this in mind we have created a clear and simple approach which ensures the integrity of advice and delivers significant value to clients who work with us.
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